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Navigating intellectual property and social media

Having a strong social media presence is often vital for a business’ success. However, navigating the world of social media can be tricky at best, and many Georgia business owners unintentionally violate others’ intellectual property. Implementing best practices regarding social media within a company can help grow one’s social media presence while also avoiding potential disputes. 

Watch out for copyrighted material 

It is not uncommon for people to see something they like on the internet and then share it as if it is free. However, images, music, videos and other forms of tangible medium are often copyright protected. Good ideas for best practices regarding copyrighted materials include: 

  • Always getting permission to use another person’s work 
  • Using takedown notices 
  • Familiarizing oneself with policies for various social media platforms 

Protect trade secrets 

Keeping trade secrets under wraps in a world where things can go viral in the blink of an eye is not easy. Business owners should be sure to create clear policies on trade secrets and social media, and they should educate all employees about best practices rather than just those who are in charge of handling social media accounts. What an employee posts on his or her personal social media page could still expose trade secrets to the entire internet. 

Social media is no longer just a place where friends and family keep in touch with one another. For businesses in Georgia to survive, being on social media is a virtual necessity. Creating policies that fully encompass intellectual property laws can be challenging though, which is why some business owners choose to seek guidance during this process.