Diversifying Your IP Portfolio with Trademarks
While trademarks are also known as “intangible assets,” it is a mistake to undervalue their worth. When carefully crafted, correctly registered and appropriately employed, this type of intellectual property connects with consumers and enhances its owner’s bottom line.
Atlanta’s own Coca-Cola trademark provides the perfect example of the marketing advantages trademarks offer. Citizens throughout the world recognize the distinctive penmanship that flows across these red cans.
Our intellectual property legal team at Briskin, Cross & Sanford, LLC, recognize the value of your business’s trademarks, and we are ready to assist you with all aspects of the registration process. We have helped many creatives, innovators and business entities in Alpharetta and the surrounding communities register their trademarks with the appropriate agencies.
Handling All Matters Related to the Registration Process
In the United States, common law confers limited protection on logos, phrases, brand names and other signifiers after they are created. Registering a trademark with state and federal agencies strengthens these protections and gives the inventor standing to take action against parties who use the mark without permission.
When you retain us, we will handle all tasks associated with this process, including:
- Conducting research to ensure that your trademark hasn’t already been registered by another entity
- Completing and filing the necessary paperwork with the United States Patent and Trademark Organization (USPTO) and other agencies
- Appealing an unfavorable decision
Whether this trademark is the first or one of many in your intellectual property portfolio, you can rely on our attorneys to develop an effective strategy that helps you protect your assets. We create trademark licensing agreements and help clients defend against infringement or trademark challenges.